NYC Tweetup: RaceCar Drivers Leverage Twitter to End Poverty with Microfinance

NYC Tweetup: RaceCar Drivers Leverage Twitter to End Poverty with Microfinance

Race 4 Change, a month long daring and dangerous racecar rally on Kenya's rough terrain, to launch a massive grassroots campaign on Sept. 23 with a Tweet Up with top Twitter personalities and humanitarians at one of New York City's hippest lounges. The campaign will raise public awareness and money about ending poverty and environmental degradation with microfinance.

New York, NY (PRWEB) September 22, 2009 -- To kick off Race 4 Change (http://Race4Change.org), top Twitter personalities and humanitarians will meet offline & on Twitter for a TweetUp to mix and mingle at one of New York City's hippest lounges and hear about a daring and dangerous month long racecar rally on Kenya's rough terrain to raise public awareness and money to end poverty and environmental degradation.

By leveraging the microblogging site Twitter, two international financiers-turned-racecar drivers Steven Funk, an Iowa-born Canadian, and Jean-Louis Juchault, a Frenchman, and leading U.S. and African organizations, will launch a massive grassroots campaign throughout the global Twitter community to support the treacherous racecar rally's goal of ending poverty, expanding microlending, and protecting the environment to transform the lives of Africa's poorest people.

The grueling road race, to take place in November, is a coordinated effort between the East African Safari Classic Rally, Jamii Bora and Microcredit Summit. 100% of money raised will benefit Kenya-based Jamii Bora Bank, an innovative, world-renowned microcredit lending institution, and the Microcredit Summit Campaign, a global campaign to reach the world's poorest families, especially women, with credit and financial services.

WHEN: Wednesday, September 23

6:30 - 8:30pm

WHERE: The Royalton Hotel

44 West 44th Street

New York, NY

In "The Den" Lounge

FEATURING

Special Guests

* Dr. Steven Funk, racecar driver, successful private equity investor, built three operating businesses over a 20 year period, Canadian Maple Leaf Funds, Imperial Parking, and the CBD office commercial real estate business, Aspen Properties, each becoming one of the largest in their sectors. Steven is a founder of the Dignity Fund, chair of the Advisory Board of the Microcredit Summit Campaign, and a microfinance expert.

* Jean-Louis Juchault, racecar driver, co-founder and former CEO, of billion-dollar hedge fund Systeia Capital Management

* Sam Daley-Harris, Microcredit Summit Campaign Director

* Ingrid Munro, Jamii Bora founder, Microfinance ECO-Pioneer, she has built the first African Microfinance ECO-Village

Experts will be available for in person interviews in NYC, September 21-23rd and by phone.

In a day when the smallest effort can make the greatest difference, help show the power of what can happen when a challenge is offered and thousands respond. We can race to make great change!

Follow the action in real time at @race4change, and share via your Twitter! Copy and ReTweet the below:

Pls RT: Check out the @race4change Tweetup in #NYC Sept 23, Africa Rally racers fight to end poverty: http://bit.ly/5RPiX #race4change.

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Contact Information Denise Hughes

Race 4 Change

http://www.race4change.org

917-549-2621

Shanta Bryant Gyan

646-290-8211