The Nature Conservancy Announces Launch of Planet Change, an Interactive Web-Based Campaign to Inspire Action on Climate Change

The Nature Conservancy Announces Launch of Planet Change, an Interactive Web-Based Campaign to Inspire Action on Climate Change

"We can do nothing and let climate change happen, or we can stand up and make change happen," says Conservancy President and CEO Mark Tercek

Arlington, VA (Vocus) September 21, 2009 -- Today, The Nature Conservancy announces the launch of Planet Change (http://www.nature.org/change), a web-based campaign that aims to inspire a movement to respond—and offer solutions— to the threat of climate change.

Right now, world leaders are laying the groundwork for a global agreement on climate change, to be finalized in Copenhagen this December. The tools provided by Planet Change empower users to be part of the climate change solution and make their voices heard by peers and policymakers.

Planet Change inspires and motivates by educating site visitors about:

• The here-and-now implications of climate change—for both people and nature

• The massive emissions being caused by deforestation—greater than the entire global transportation sector

• How nature holds powerful solutions to climate change problems

Planet Change uses innovative technology to spur users to action (http://change.nature.org/speak_out.php), enabling them to:

• Tell world leaders what they want to protect from climate change

• Use their personal Twitter account to share messages about the threats of climate change

• Spread the word about natural solutions to climate change

• Offset their own emissions through The Nature Conservancy’s carbon offset program

"We can do nothing and let climate change happen, or we can stand up and make change happen. Nature offers us real solutions for slowing carbon emissions and dealing with the effects of climate change," said Mark Tercek, The Nature Conservancy (http://www.nature.org)’s President and CEO. "Planet Change gives people the opportunity to be a part of the solution, show that they care and let others know that they care."

There has never been a more important time for people to have their voices be heard, and Planet Change offers the venue from which to speak. Join the conversation at http://www.nature.org/change.

The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. To date, the Conservancy and its more than one million members have helped protect 130 million acres worldwide.

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Contact Information Nicole Levins

The Nature Conservancy

http://www.nature.org

703-841-5839