New Eloqua API for Cloud-based Marketing Automation Experiences Rapid Adoption

New Eloqua API for Cloud-based Marketing Automation Experiences Rapid Adoption

Marketers Integrate in the Cloud to Support New Marketing Processes that Improve Campaigns, Lead Quality and Marketing Measurement

Vienna, VA (PRWEB) November 13, 2009 -- Less than a year after making its Web Service API available to customers and partners, Eloqua today announced that the Eloqua API has found rapid adoption among the company’s customer base and technology partners. To fuel the continued success of its API offering and give marketers more flexible ways to leverage marketing automation, Eloqua today announced new functionality that supports more personalized email communications across integrated applications.

Eloqua (http://www.eloqua.com/topics/marketing-automation.html), the category-defining leader in marketing automation (http://www.eloqua.com), currently has more than 100 customers using the API to refine and customize marketing processes such as lead generation (http://www.eloqua.com/topics/lead-generation.html), lead management (http://www.eloqua.com/topics/lead-management.html), lead nurturing and campaign analytics. To facilitate its rapid adoption, Eloqua’s API can be used as part of a service-oriented architecture that facilitates and extends the use of existing assets and infrastructure. The API gives developers and IT departments the ability to share, in real-time, Eloqua data and functionality with CRM and other enterprise information systems, social media tools and messaging applications to improve personalization and segmentation. The net result: the Eloqua API is helping customers optimize their marketing processes and find new ways to tap into the power of Eloqua’s industry-leading marketing automation platform.

“The continued development of our API is an important piece of our strategy to better meet the integration requirements of our customers, expand our ecosystem and increase the footprint of our platform,” said Joe Payne, B2B marketing expert and CEO of Eloqua. “Customers are using the Eloqua API to tie Eloqua deeper into their IT infrastructure and integrate with business and marketing processes. Partners are using the Eloqua API to build new solutions and applications, and to make their services more accessible to Eloqua customers. Our API is another important way that we are helping companies increase their marketing effectiveness (http://www.eloqua.com/customers/explore_customers/).”

VFM Leonardo, the global leader in visual content management and distribution solutions for the travel industry, uses Eloqua’s API to gather property data from third-party information systems and trigger more effective customer up-sell programs. Eloqua’s API allows VFM Leonardo to seamlessly pass time-sensitive information into Eloqua’s marketing platform, enabling richer segmentation and personalization for campaigns using emails, microsites, and fax.

“Eloqua helps us make vast amounts of customer data in our own application actionable so we can reach customers with highly relevant offers that increase up-sells,” said Shawn De Souza, Director of Marketing at VFM Leonardo. “The Eloqua API helps us execute on our customer-centric marketing strategy and is the critical link that defines its success.”

Common uses of the Eloqua Web Service API include integrating Eloqua data with on-premise CRM systems for lead management and sales enablement, and with data warehouses for enhanced analytics and reporting. Several clients use the API to further qualify and segment incoming leads by appending data from providers such as D&B, Hoovers and Jigsaw. Eloqua partners use the Eloqua API to create powerful solutions such as partner marketing portals, two-way SMS tracking systems, and innovative social media applications that provide salespeople with insight into prospects’ social activity from within their CRM.

About Eloqua

Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company’s mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers’ Digital Body Language (http://digitalbodylanguage.blogspot.com), thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764.

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Contact Information Jocelyn Johnson

Eloqua

http://www.eloqua.com

212-924-9500