SilverTech Creates New E-commerce Website Experience For Le Gourmet Chef
SilverTech, a national interactive marketing and technology agency, today announced the launch of a new e-commerce website for Le Gourmet Chef, a national retail chain headquartered in Chillicothe Ohio with 77 stores specializing in cookware and gourmet food products targeting cooking, eating and entertaining enthusiasts.
Manchester, NH (PRWEB) November 6, 2009 -- SilverTech, Inc. today announced the launch of a new e-commerce website for Le Gourmet Chef (http://www.legourmetchef.com), a national retail chain headquartered in Chillicothe, Ohio with 77 stores specializing in cookware and gourmet food products targeting cooking, eating and entertaining enthusiasts.
The new website, featuring a new look, improved shopping cart functionality, video and online marketing enhancements, offers consumers new ways to shop for products based on category, interest area, season, brand, material or by ‘what’s new’.
The new website was the culmination of a comprehensive marketing evaluation and online strategic plan conducted and produced by SilverTech (http://www.silvertech.com). The website was constructed under aggressive time constraints in order to launch in time for the impending online holiday season. Usability and conversion improvements were the primary goals of the website redesign.
"We began the project with the goals of updating our website's
appearance and improving the user experience," said Susan Johnson,
Director of Marketing and Visual Merchandising at Le Gourmet Chef.
"SilverTech worked with us as a team and helped us through a strategic process resulting in a finished product beyond our expectations. Their in-house resources are truly professional, from design to programming to assistance with email marketing and search engine optimization."
The launch of the newly designed website (http://www.legourmetchef.com)is a key initial step in the execution of a comprehensive online marketing plan for Le Gourmet Chef. SilverTech continues to work with the household brand to plan sequential online enhancements that could include educational wizards, special contests and marketing promotions, as well as continued technical upgrades.
Le Gourmet Chef is owned by Kitchen Collection, Inc., a subsidiary of NACCO Industries, Inc. (NYSE: NC). They are one of several SilverTech e-commerce clients. Other retail brands include Life is good®, Dr. Hauschka Skin Care, Just Pop In, Robert Rothschild Farm and My Planet Stuff.
About SilverTech Inc.:
SilverTech, Inc. (http://www.silvertech.com) is a national interactive agency based in New England that expertly solves online marketing, technology, operations, commerce, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as strategic consultation, site architecture, website design & development, e-commerce, multimedia graphics & animation, search engine optimization, online marketing, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements.
SilverTech clients include American Water, Dr. Hauschka Skin Care, Life is good, State of New Hampshire Travel & Tourism, Pizza Fusion, Rita's Ice, Robert Rothschild Farm, among many others. For more information go to www.silvertech.com (http://www.silvertech.com)or contact SilverTech at info (at) silvertech.com.
About Le Gourmet Chef:
Le Gourmet Chef, headquartered in Chillicothe, OH, operates 77 retail stores located in outlet and traditional malls throughout the United States, as well as a fully operating e-commerce website. Stores provide gourmet foods, cooking preparation products, such as cookware and cutlery, and home entertainment items, such as barware and decorative accessories. Le Gourmet Chef is owned by Kitchen Collection, Inc., a subsidiary of NACCO Industries, Inc. (NYSE: NC)
SilverTech Press Contact:
Erin Presseau
erin.presseau (at) silvertech.com
603-669-6600 x31.
###
Contact Information Erin Presseau
SilverTech, Inc.
http://www.silvertech.com
603-669-6600
No comments:
Post a Comment