Nation's Leading Career School Embraces Social Media to Connect With Its Customers

Nation's Leading Career School Embraces Social Media to Connect With Its Customers

The American School of Real Estate Express, known online as RealEstateExpress.com, reports an increasing number of its customers are coming from Twitter and Facebook.

St. Louis, MO (PRWEB) November 4, 2009 -- The advent of Social Media has opened whole new avenues for online companies to connect with its customers.

David Goldstein, one of RealEstateExpress' (http://www.realestateexpress.com) co-founders and Chief Technology Officer indicates, "Marketing used to be the exclusive realm of our co-founder and Chief Marketing Officer Geoff Thompson, but our realms are now overlapping." Goldstein and Thompson now collaborate regularly to develop marketing initiatives to reach Twitter and Facebook users.

The company has also developed new internal procedures around Social Media to more efficiently administer to those using these new forms of online communication. 'Twitter Specials' and 'Tweet Decks' are replacing mailers and the post office. A creative example is how they now deploy automated monitoring tools to seek out communications involving 'real estate' and 'online careers'. When these communication threads are discovered, RealEstateExpress offers the services of its online real estate school (http://www.realestateexpress.com). Currently only a small portion of their business comes through Social Media avenues, but they see it as a growing area that is screaming to be served. RealEstateExpress also notes an interesting phenomenon occurring in the blogosphere where people are using their blogs to share feedback about their consumer experience. Lisa Medina, a recent RealEstateExpress graduate in California, used her blog (http://wahtips.blogspot.com) to describe her experience with the company.

The advent of Social Media has necessitated other changes to his company, Goldstein adds, "We have integrated new processes and new language around Social Media. What shocks us is why some of our competitors aren't embracing this".

As a measure of the growing importance of Social Media for online companies, Geoff Thompson notes "When launched in 1996, it was all about the telephone. Today, our Career Specialists report that over 25% of all conversations are done digitally, through online chat and e-mail."

Online companies are being forced to look at how they market. Those companies that embrace and adopt Social Media are far more likely to succeed than those who continue to do things as they always have.

About RealEstateExpress.com:

Also known as The American School of RealEstateExpress, RealEstateExpress.com is one of the oldest providers of online real estate education in the US and has been offering online real estate license courses and real estate exam prep since 1996.

For more information about RealEstateExpress, go to http://www.realestateexpress.com/

Contact:

Jeff Reynolds

Media Relations

American School of Real Estate Express, LLC

12977 North Forty Drive, Suite 214

St. Louis, MO 63141

866-739-7277

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Contact Information Jeff Reynolds

American School of Real Estate Express

http://www.realestateexpress.com

866-739-7277