New iPhone App Saves ShopRite Customers Time and Money

New iPhone App Saves ShopRite Customers Time and Money

ShopRite teamed-up with Vermont-based MyWebGrocer to design and produce a new iPhone App to help customers save time and money. The new ShopRite Weekly Specials App allows shoppers to browse an online version of the weekly sales circular and add items directly to their grocery-shopping list from their iPhone.

Keasbey, NJ (Vocus) November 13, 2009 -- ShopRite (http://www.shoprite.com/) has launched a new iPhone App to help customers save time and money. The new ShopRite Weekly Specials App allows shoppers to browse an online version of the weekly sales circular and add items directly to their grocery-shopping list from their iPhone. Now shoppers can search for savings virtually anywhere -- while rooting for their child’s basketball team, waiting in line at the bank, or working out at the gym.

ShopRite has always offered its customers value and now it is even more convenient to take advantage of the weekly sale items, according to Cheryl Williams, ShopRite VP of Marketing. “We have a lot of customers who plan their shopping lists based on what’s on sale. The new ShopRite Weekly Specials App is a great tool that can help them save time and money.”

But convenience is key, says Williams, adding that, “This new App not only helps our customers save money, but more importantly, it takes our ShopRite message to them wherever they may be. We want to do everything we can to enhance the customer experience at ShopRite and the iPhone App is a mobile extension of those efforts. Our customers are constantly on-the-go -- our goal was to provide them with a mobile solution that makes sense for their lifestyle.”

ShopRite is the first grocery store to provide its weekly sales information on an iPhone. The App can be downloaded for free from the iTunes store (search word: “ShopRite Weekly Specials”). All data is provided in real time, making out-of-date coupons a thing of the past.

ShopRite teamed-up with Vermont-based MyWebGrocer (http://www.mywebgrocer.com/) to design and produce the application. “This App provides shoppers the opportunity to create highly-customized, brand-specific, budget conscious grocery orders with minimal effort,” according to MyWebGrocer’s EVP, Alec Newcomb. “Thanks to our mobile platform, it’s never been easier to create a budget-conscious shopping list.”

About ShopRite

ShopRite supermarkets are members of Wakefern Food Corporation, a retailer-owned cooperative. Through the more than 200 stores located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than five million customers each week. A long-time supporter of key community efforts, ShopRite was named Feeding America’s (formally named America’s Second Harvest) Grocery Distributor of the Year (1999) for its ShopRite Partners In Caring program, a year-round initiative dedicated to fighting hunger in the communities served by ShopRite stores. Since its inception, ShopRite Partners In Caring has donated more than $20 million to 1,500 worthy charities and food banks.

About MyWebGrocer, Inc.

MyWebGrocer, founded in 1999 and based in Colchester, VT, is the leading digital service provider for retail grocers, connecting retail brands to their customers through ecommerce and online tools. MyWebGrocer has the largest online grocery-advertising media platform in the country with more than 5,000 grocery stores nationwide using their services. Advertisers include Kellogg’s, Unilever, Nestle, P&G and 60 other leading brands.

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Contact Information Elisabeth Loeb

ShopRite

http://www.shoprite.com/

732-906-5156

Alison Kosakowski

MyWebGrocer, Inc.

http://www.mywebgrocer.com/

802-857-1221