ShopRite & MyWebGrocer Launch the First Weekly Specials iPhone App

ShopRite & MyWebGrocer Launch the First Weekly Specials iPhone App

MyWebGrocer and ShopRite supermarkets have teamed up to launch a pioneering new Apple® iPhone™ and iTouch™ Application called ShopRite Weekly Specials™. The new App, which is free and available now through Apple’s iTunes App Store, is the first App that is dedicated to weekly grocery specials on an iPhone.

(Vocus) November 13, 2009 -- MyWebGrocer (http://www.mywebgrocer.com/) and ShopRite (http://www.shoprite.com/) supermarkets have teamed up to launch a pioneering new Apple® iPhone™ and iTouch™ Application called ShopRite Weekly Specials™. The new App, which is free and available now through Apple’s iTunes App Store, is the first App that is dedicated to weekly grocery specials on an iPhone. ShopRite’s user-friendly App is intuitive and makes shopping more accessible -- whenever, wherever.

The App is the latest incarnation of MyWebGrocer’s efforts to make ShopRite’s customers’ lives easier. It functions as a portable circular and invites consumers to “start saving” before they even arrive at the store by browsing hundreds of items instantly. Among its many groundbreaking features, ShopRite Weekly Specials enables consumers to see what’s on sale in real time at their regular ShopRite store. Once they select an item, it literally tumbles into their shopping list, which is neatly organized by category with pictures, descriptions and real time prices. The App syncs and downloads store specials directly to an iPhone or iPod Touch and can even sync with customers’ shopping lists at ShopRite.com.

“We’re deeply committed to our customers, and their lives are headed more and more digital every day,” explains ShopRite SVP of Marketing Cheryl Williams. “This new App not only helps our customers save money, but more important, it makes their lives a little bit easier. We want to do everything we can to enhance the customer experience at ShopRite and the iPhone App is a mobile extension of those efforts. Working with an innovator like MyWebGrocer is a big part of retaining our current customers and acquiring new ones.”

MyWebGrocer CEO Rich Tarrant echoed those sentiments. “This new App represents a logical and natural progression of our partnership with ShopRite, taking traditional shopping tools and evolving them to the digital space. It all centers around our commitment to bringing unique and thoughtful solutions to our clients that help them connect with their customers.”

The new ShopRite Weekly Specials App is available now as a free download on the iTunes App store or via this link: http://itunes.apple.com/us/app/shoprite-weekly-specials/id335996545?mt=8.

About MyWebGrocer:

MyWebGrocer is the leading digital services provider for retail grocery, connecting retail brands to their consumers through ecommerce and online tools. Retail partners include ShopRite, Lowes Food Stores, Big Y, Food Lion and 90 other leading grocery chains. MyWebGrocer has the largest online grocery-advertising network, attracting advertisers such as Kellogg’s, Unilever, Nestle, P&G and 60 other leading brands. For more information please visit MyWebGrocer.com or call 1-888-662-2284.

About ShopRite:

ShopRite supermarkets are members of Wakefern Food Corporation, a retailer-owned cooperative. Through 200 stores located throughout New Jersey, New York, Pennsylvania, Connecticut, and Delaware, ShopRite serves more than four million customers each week.

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Contact Information Elisabeth Loeb

ShopRite

http://www.shoprite.com/

732-906-5156

Alison Kosakowski

MyWebGrocer

http://www.mywebgrocer.com/

802-857-1221