inSing.com Announces Winner of Exclusive Movie Lover Opportunity

inSing.com Announces Winner of Exclusive Movie Lover Opportunity

Movie Lover opportunity fulfills dream of local movie guru

Singapore (PRWEB) January 25, 2010 -- As a result of a six week campaign to determine inSing.com's Movie Lover, more than 1,160 budding movie lovers completed a series of questions – to gauge their passion for the movie industry and demonstrate their writing skills – all eager to fulfill their dreams to become a movie reviewer.

The comprehensive search for the Movie Lover was a highly successful campaign, attracting movie gurus from throughout Singapore, many with their own blog who were accustomed to writing articles and many with little experience at all, just a passion to write regular reviews for a diverse audience, such as inSing.com.

After a difficult decision, inSing.com (http://syndacast.com/go/inSingHome) proudly announced the lucky winner of the Movie Lover opportunity as Noor Hidzir Bin Junaini, an avid movie fan with extensive knowledge of the film industry. Hidzir's primary responsibility as Movie Lover for inSing.com will be to write four detailed movie reviews per month for the lifestyle site, for a period of six months. This is an incredible opportunity for him to share his movie insights and unique personality with Singapore, to ensure that everyone can make an informed decision about what to watch in their spare time.

Commenting on the announcement of inSing.com's Movie Lover, Ms Varsha Rao, CEO of SingTel Digital Media said: "We are excited to offer this prestigious opportunity to Hidzir. It was an extremely difficult decision as we were inundated with excellent nominations but Hidzir was a clear winner. It was evident from the answers and movie reviews he submitted that he has fantastic knowledge and an enthusiasm for everything associated with films. Hidzir's writing is clear and descriptive, and he actively engages the reader whilst providing an insightful point of view.

"At inSing.com we're dedicated to finding a uniquely Singaporean perspective for our users with all the local information they need to make informed decisions about how to spend their free time. We are sure that Hidzir, with his young, energetic vibe holds the qualities to engage all the movie goers in Singapore."

Noor Hidzir Bin Junaini, Movie Lover for inSing.com said, "This opportunity is a dream come true for me – I love films and I love writing, so writing movie reviews is the perfect way for me to channel my creative energies. I regularly write reviews following a visit to the movies as I think it is important to have an opinion, however, movies are art and just like any art form, subjectivity plays a big part.

"I am really looking forward to working with the inSing.com team and hope that I can bring some exciting and insightful movie reviews (http://syndacast.com/go/MoviesReview) to the table in the coming months."

inSing.com is fast becoming a Singapore favourite for its expert and user reviews with a local point of view. The appointment of the Movie Lover further emphasises the lifestyle site's commitment to be the place where Singaporeans can share reviews.

With regard to the success of the Movie Lover campaign, Ms Anne-Claire Tran, Marketing Director, SingTel Digital Media also commented, "The campaign successfully raised awareness of inSing.com's position as the premier Singapore-centric lifestyle site, which boasts over a million unique users each month, and highlighted the importance of the user and expert reviews.

"To promote the campaign we leveraged on the recent success of our social networking platforms, Twitter and Facebook, which helped to communicate the Movie Lover opportunity to an even wider audience, and directed them to the wealth of information on our new one-stop Movies section (http://syndacast.com/go/MoviesReview)."

The Movie Lover's reviews will compliment the range of movie information that can currently be found in the one-stop Movies section on inSing.com – a place where users can watch trailers of the latest movies, search for show times and cinema locations, book tickets at cinemas through direct links to their online booking systems, and get all the gossip from the movie industry.

About SingTel Digital Media

inSing.com is developed by SingTel Digital Media (STDM), a subsidiary of Singapore Telecommunications Ltd – Asia's leading communications group.

inSing.com aims to be Singapore's premier go-to website with in-the-know content on all things Singaporean. With a focus on user and expert reviews, up to date editorial and over 150,000 listings of businesses (http://syndacast.com/go/BusinessListing) from restaurants to retail, plumbers to doctors, inSing.com provides engaging and comprehensive content, which is easy to locate, across a broad range of subjects including food and drink (http://syndacast.com/go/FoodAndDrink), things to do (http://syndacast.com/go/ThingsToDo), shopping (http://syndacast.com/go/Shopping) and news (http://syndacast.com/go/SGNews), with a distinctly Singaporean point of view.

Visit inSing.com - Where Singapore Clicks. Available online and on mobile.

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Contact Information Linda Fulford

Fulford PR

http://syndacast.com/go/inSingHome

6324 2268