Black Duck Software Selects Good Data for Customer Analytics

Black Duck Software Selects Good Data for Customer Analytics

On demand reporting and analytics service connects to salesforce.

San Francisco, CA (PRWEB) October 21, 2009 -- Black Duck Software, a global provider of products and services for accelerating software development through the managed use of open source software, has selected Good Data as its on demand business intelligence service. Black Duck takes advantage of Good Data's Safe Harbor Program (http://www.gooddata.com/pr/good-data-offers-safe-harbor-to-lucidera-customers/) for former LucidEra customers, which offers the same lead & pipeline analysis application for Salesforce.com that customers enjoyed with LucidEra before the company ceased operations.

"Selecting Good Data was pretty simple," said Kenneth Goldman, Executive Vice President and Chief Financial Officer at Black Duck Software. "Good Data provides a simple and affordable way for us to analyze our customer behaviors over time. The better we identify which users at which companies through which channels convert to paid customers, the faster we can grow our business."

Black Duck Software is planning to use Good Data to analyze marketing lead and sales opportunity data resident in their Salesforce system. Critical for Black Duck is an on-demand system that can capture and analyze four years of historical data around customer behavior - tracking initial interest, trial usage and conversion into paid customers.

"More and more companies are interested in customer analytics (http://www.gooddata.com/customer-analytics/), whether it's digging into their sales pipeline, marketing leads or service & support levels," said Roman Stanek, Good Data founder and ceo. "We are happy to help Black Duck make it easier to ask the right questions of their customer data."

About Good Data

Good Data uses Cloud BI (http://www.gooddata.com/products/technology/) to put the customer at the center of how you understand your business. For businesses, this means an easy way to analyze customer data (http://www.gooddata.com/customer-analytics/) across CRM, marketing, support and other systems, report on what's working, and identify successful customer relationships. Technical users get a cloud-based business intelligence service to securely host data from any source, build interactive dashboards and reports, perform ad hoc analysis and collaborate around the results. It may sound complex, but unlike a lot of business intelligence, Good Data is free to start, simple to use, and costs a whole lot less than you think. Good Data is headquartered in San Francisco, but located in the cloud at www.gooddata.com.

About Black Duck Software

Black Duck Software is the leading global provider of products and services for accelerating software development through the managed use of open source and third-party code. Black Duck™ enables companies to shorten time-to-market and reduce development and maintenance costs while mitigating the risks and challenges associated with open source reuse, including hidden license obligations, security vulnerabilities, unsupported open source and version proliferation. Black Duck Software is among the 500 largest software companies in the world, according to Softwaremag.com. The company is headquartered near Boston and has offices in San Francisco, Amsterdam and Hong Kong, as well as distribution partners throughout the world. For more information, visit www.blackducksoftware.com.

Media Contact

Sam Boonin, Vice President Marketing

Phone: 510.393.6623

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Contact Information Sam Boonin

Good Data

http://www.gooddata.com

(510) 393-6623