Distrust of Online Advertising Leads to Search for World's Most Loved Ads

Distrust of Online Advertising Leads to Search for World's Most Loved Ads

A frustrated developer creates the World Ad Rankings to improve trust and credibility in internet advertising.

Houston, TX (PRWEB) October 1, 2009 -- An annoying string of pop-up ads, followed by a conversation with a stranger, gave one web developer the idea to sell advertising space that ranks the most liked ads on the internet. Landon Fears hopes that the World Ad Rankings will bring a measure of trust and credibility to online advertising.

The rankings are part of Fears' website, Admance (http://admance.com), which lets advertisers share their ads and consumers discover the ads they like.

The idea came after chatting with a man at a local bank, who recommended a movie rental service. "When I got home, I signed up for the free trial. The irony was that a few hours earlier, I had received a series of pop-up ads for the same service, which annoyed me to the point that I completely ignored them," explained Fears.

It was that day he discovered advertising could be more trustworthy if it delivered what the man at the bank did - a human recommendation. "Currently, advertising is one-way communication. The advertiser is shouting at the consumer, but the consumer doesn't have a public forum to speak back," said Fears. "If those who like an ad, product, or service gave their recommendations, we as consumers would trust the ad much more."

Fears, who has used advertising for his freelance work, believes the World Ad Rankings will provide a measure of the relationship between advertisers and consumers by rewarding the ads that are most liked by people. "The rankings will give credibility to the participating ads in the eyes of the consumer, as well as offer an incentive for advertisers to achieve a higher ranking."

He also welcomes any and all categories of ads to take part in the rankings. Advertisers only pay for the users of Admance who like their ad. Fears refers to this type of advertising as pay per dig (http://admance.com/pay-per-dig), where an interested consumer will "dig" an ad. The cost per dig is $1, which includes a permanent listing in the rankings.

Fears hopes his idea results in an enhanced online experience. "I see the World Ad Rankings as democracy in advertising. If everyone involved has a voice, there will be better ads and more satisfied consumers."

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Contact Information Landon Fears

Admance

http://admance.com

1-800-340-4278