BookSwim.com Launches Last-Minute Gift Promotion with Commission Junction affiliates

BookSwim.com Launches Last-Minute Gift Promotion with Commission Junction affiliates

America’s Hardcover and Bestseller Rental Book Club Helps Bloggers Profit During Down Economy

New York (PRWEB) December 12, 2009 -- BookSwim, America’s “Netflix-style” rental book club (http://www.bookswim.com/index.html?utm_source=PRWeb&utm_medium=press_release_text&utm_content=CJ_press_release_2009-12-11&utm_termt=bookswim.com&utm_campaign=CJ_press_release_2009-12-11), has partnered with the affiliate network Commission Junction, to help web publishers and bloggers earn 30% commissions on every last-minute Christmas and holiday gift card referral (https://www.bookswim.com/gift.html?utm_source=PRWeb&utm_medium=press_release_text&utm_content=CJ_press_release_2009-12-11&utm_term=last-minute_christmas_holiday_gift_card_referral&utm_campaign=CJ_press_release_2009-12-11).

“This Christmas Season, holiday shoppers don't want to spend $25 on one hardcover when they could give readers five or more book rentals with a $25 BookSwim gift card,” said Jeevan Padiyar, CEO of Bookswim.

“The struggling publishing industry has been hit by consumer demand for lower-price media, started by iTunes and the 99-cent iPhone Apps trend," continues Padiyar. "Amazon Kindle ebooks and the Barnes & Noble Nook e-reader device promise savings, but BookSwim is leading the growing book rental industry. We had an incredible 500% growth in BookSwim membership after our 2008 holiday gift card redemptions.”

“The landscape of blogging has changed as well,” said BookSwim Co-Founder and CMO George Burke. “Affiliate marketing programs, like Amazon Associates, are the new wave of direct sales. BookSwim is making it easy for anyone with access to a readership base, from professional writers to bloggers, and even Twitter or Facebook users, to earn some revenue.”

BookSwim invites bloggers to share in the company's financial success during its busiest month. Bloggers can promote through web posts, articles, product reviews, holiday gift guides, RSS and news feeds, email marketing, blog commenting, podcasts, YouTube vlogs, tweets, and social media profiles.

CJ affiliates can get started earning eGift Card commissions at: http://www.bookswim.com/cj (http://www.bookswim.com/cj).

Affiliates can expect these resources and payouts:

•    15%-30% commission on gift cards.

•    Easy, immediate integration for same-day campaign launch.

•    Book rental catalog access (as a product data feed).

•    Professional and regularly updated ad banners and text link “creatives.”

•    Customized $10 off promo coupon codes.

Unlike the typical gift card, BookSwim makes an intelligent gift:

•    BookSwim plants a tree for every gift card purchased to offset the paper used to produce new books.

•    Earn $50 Restaurant.com certificates on eligible purchases

•    Books are delivered to the home and returned via postal mail, so there's no need to leave the house.

•    For the non tech-savvy, a BookSwim account can be managed by the gift giver.

•    Renting books is environmentally-friendly because fewer books are needed and fewer trees are consumed. And it saves gas, with no trips to the bookstore or library.

About BookSwim Corporation

Launched in May 2007, Newark, NJ-based BookSwim is the only online paperback and hardcover book rental library cub (http://www.bookswim.com/index.html?utm_source=PRWeb&utm_medium=press_release_text&utm_content=online_paperback_hardcover_book_rental_library_club&utm_campaign=CJ_press_release_2009-12-11) to subscribers through free round-trip shipping, no due dates or late fees, and unlimited rentals. With nationwide coverage, BookSwim rents hardcover new releases, paperback classics and everything in between. Subscription plans start at $9.95 per month, with an option for members to keep the books they love.

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Contact Information Anna De Souza

BookSwim Corporation

http://www.bookswim.com

(917) 860-0131

SES New York 2010 Registration Now Open

SES New York 2010 Registration Now Open

Search Engine Strategies (SES) NY Accepting Proposals for Search Engine Marketing Sessions and Presentations

New York, NY (PRWeb) December 11, 2009 -- On the heels of record breaking attendance at Search Engine Strategies (SES) Chicago, SES announced today that registration is now open for SES New York (http://www.searchenginestrategies.com/newyork/?utm_source=prweb) to be held March 22-26, 2010 at the Hilton New York. The conference and expo will consist of multiple keynotes and more than 70 sessions. SES invites marketing professionals and those working in the search engine optimization industry to submit proposals (http://www.searchenginestrategies.com/forms/ses_speakers.php/?utm_source=prweb) for sessions and presentations.

To register for SES New York, which is expected to draw over 100 exhibitors, go to:

http://www.searchenginestrategies.com/newyork/registration-details.html

People registering through January 15, 2010 will receive a special pre-agenda discount.

“Mike Grehan, our vice president of global content, and Stewart Quealy, our vice president of content development, are working non-stop to finalize the agenda for SES New York, and they tell me it is shaping up to include more new sessions than we have ever had at a conference,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group. “We know it’s a busy time of year, but we want to get the word out that we have great discount pricing through mid January.”

Two keynote speakers have already been announced: David Meerman Scott, author of World Wide Rave, and Avinash Kaushik, author, blogger and Analytics Evangelist at Google. In addition to the keynote sessions, panels and individual presentations, SES New York includes many networking events and parties that give people the opportunity to mingle with their peers and make new contacts.

About SES

Incisive Media's Search Engine Strategies (http://www.searchenginestrategies.com/?utm_source=prweb) is a leading global conference and training series focused on search engine marketing (including SEO and PPC). Other Incisive resources for interactive marketers include ClickZ.com (http://www.clickz.com/?utm_source=prweb) for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch (http://searchenginewatch.com/?utm_source=prweb) which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies.

For more information, visit incisivemedia.com.

For more news and event updates visit the SES blog at: blog.searchenginestrategies.com/

For more information, contact:

Greg Jarboe

SEO-PR, Inc.

978-549-9537

Greg.Jarboe(at)SEO-PR(dot)com

Christian Georgeou

Incisive Media

212-457-7844

Christian.Georgeou(at)incisivemedia(dot)com

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Contact Information Jamie O'Donnell

SEO-PR

http://www.seo-pr.com

415-643-8947

Lavasoft Malware Labs Releases 2010 Internet Security Trends

Lavasoft Malware Labs Releases 2010 Internet Security Trends

Lavasoft analysts anticipate the top five trends that will dominate the security landscape this coming year: attacks on Windows 7, application vulnerability exploits, rogue security products, compromising non-Windows platforms, and mobile malware.

Gothenburg, Sweden (PRWEB) December 11, 2009 -- Well-known anti-spyware pioneer Lavasoft today announced its list of security predictions for 2010, anticipating the top threats that Internet users should be aware of this coming year as cyber criminals adapt their tactics, finding new ways to con people while they use the Internet.

“Online criminals have been busy in 2009. Comparing the third quarter of 2009 to the same time last year, we’ve seen a 477 percent increase in the amount of malware added to Ad-Aware’s threat database,” says Andrew Browne, head of Malware Labs at Lavasoft.

Expectations for 2010 include not only an increase in malicious Internet attacks, but the online attackers will bolster their tactics using new twists on traditional methods – as well as focusing on newly emerging platforms – according to Lavasoft Malware Labs.

“We expect that traditionally successful and lucrative modes of attack on PCs, such as rogue threats and exploiting application vulnerabilities for programs people use on a daily basis, will see enhanced attacks using more subtle and sophisticated methods. At the same time, emerging operating systems and popular platforms, like smartphones, will likely attract increasing attacks – the more popular the platform becomes, the greater the incentive to attack,” Browne says.

Lavasoft Malware Labs’ analysts anticipate that the following five threat trends will dominate the security landscape in 2010:

1. Malware attacks on Windows 7. With the release of their latest operating system, Microsoft aims to replace Windows XP as the operating system of choice. As users move to Windows 7, malware authors will shift their attention to find ways to exploit the new operating system with targeted attacks.

2. Application vulnerability exploits. Should Windows 7 prove to be more secure – in other words, more difficult for malware authors to exploit – exploiting application vulnerabilities, such as web browser vulnerabilities, will be the next best thing. To compound this, while users have begun to understand the importance of applying operating system patches, they are less aware of the need to apply security updates to applications; patches fixing application vulnerabilities are typically slow to appear, and it’s not always apparent to the user that an update is available and that action needs to be taken – making it an easier malware target.

3. Scareware and rogue (fake) security products. Rogue security software, also known as scareware, take the form of legitimate-looking anti-virus, anti-spyware and anti-malware products and appear to be beneficial from a security perspective; in reality, they provide little or no protection, generate misleading alerts, or attempt to lure users into fraudulent transactions. The money made from this malware model ensures that cyber criminals will not abandon this profitable endeavor. If anything, expect that these attacks will become more stealthy and complex.

4. Compromising non-Windows platforms. Due to increasing discontent with Windows, PC users are experimenting with other operating systems. Ubuntu is one operating system of choice for users new to Linux. Although the quantity of users is limited compared to Windows users, if the attack surface becomes broad enough on a non-Windows operating system, malware writers will investigate ways to compromise those systems.

5. Mobile malware. Smartphones are becoming more ubiquitous and, as more services involving financial transactions are made available to handsets, exploits that leverage vulnerabilities on smartphone operating systems are sure to be targets for cyber criminals. While smartphone security threats have been monitored by malware researchers for some time, recent attacks have brought the issue into focus, stressing the need for additional security. Without a doubt, this is a threat venue to watch in 2010.

To stay safe in 2010, Lavasoft recommends that users secure their computers with updated security software and stresses the need to stay aware and cautious of the types of threats they may encounter online. Lavasoft offers educational resources for computer users including frequent security updates on the Malware Labs’ blog (http://www.lavasoft.com/mylavasoft/securitycenter/blog), The Rogue Gallery (http://www.lavasoft.com/mylavasoft/rogues/latest)online database of known scareware programs, and the Lavasoft News (http://www.lavasoft.com/company/newsletter.php)monthly security newsletter.

More information on Lavasoft’s security solutions as well as online protection tips are available at www.lavasoft.com.

About Lavasoft

Founded in 1999, Lavasoft is "the original anti-spyware company", with over 400 million downloads worldwide for the flagship Ad-Aware product. A private company headquartered in Gothenburg, Sweden, Lavasoft provides security solutions for individual consumers and enterprise clients alike, including anti-spyware, anti-virus, registry optimization, firewall, digital shredding, and encryption.

For further information, please contact press(at)lavasoft(dot)com.

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Contact Information Lina Nielsen

Lavasoft

http://www.lavasoft.com

+46317777750

REELZCHANNEL Programming Dives into the Phenomenal World of Avatar

REELZCHANNEL Programming Dives into the Phenomenal World of Avatar

What Goes Into a Movie 15 Years in the Making with a $400 Million Budget, Never-Before-Seen Effects, and James Cameron in the Director’s Chair?

(Vocus) December 9, 2009 -- After the massive success of his last movie, Titanic, James Cameron disappeared from Hollywood. For 12 years. Now, as the mid-December release date draws near for his magnum-opus, the sci-fi fantasy Avatar, REELZCHANNEL explores the journey it took to get Cameron’s imagination onto movie screens everywhere. Starting next Monday, REELZCHANNEL begins airing programming revolving around Avatar, including special episodes of Hollywood Dailies, Spotlight and Movie Mob.

“From visual-effects that stretch the imagination to the use of an entirely new type of camera - movie fans are expecting a lot from Avatar,” said Mike Smith, Senior Vice President of Programming at REELZCHANNEL. “Avatar marks a new stage in movie-making and REELZCHANNEL is dedicated to showing fans how it all came together and where we go from here.”

Avatar programming on REELZCHANNEL kicks off on Monday, December 14. Specials include:

MONDAY 12/14

Hollywood Dailies- 7pm ET/PT

Today we’re kicking off Avatar week on REELZCHANNEL in anticipation of the biggest release of 2009. Tune in for an interview with leading man Sam Worthington as he discusses the groundbreaking movie. We’ll also hear from Zoe Saldana, who is igniting the box office with major roles in blockbuster sci-fi movies including Star Trek and now Avatar.

WEDNESDAY 12/16

Hollywood Dailies- 7pm ET/PT

Avatar Week on REELZCHANNEL continues when we talk with the brains behind the revolutionary 3-D technology used in the movie. In fact, Avatar’s visual effects are so advanced, director James Cameron says he had to wait nearly a decade for digital technology to catch up to his vision. Tune in to find out why.

THURSDAY 12/17

Hollywood Dailies- 7pm ET/PT

It’s finally time. The premiere of Avatar in Los Angeles and REELZCHANNEL is there bringing you all of the red-carpet action!

FRIDAY 12/18

Spotlight- 6pm ET/3pm PT

“Avatar”

With unprecedented efforts put towards breaking new ground in 3-D visual-effects and motion capture technology, Avatar is certainly one of the most anticipated movies of 2009. We went behind-the-scenes with James Cameron to see why he had to wait 12 years before showing the world his masterpiece. REELZCHANNEL also gained an intimate look at the score, which was developed by James Horner. Plus, hear from a pioneer in 3-D camera technology, Vincent Pace, who also happens to be the Director of Photography for Avatar.

SATURDAY 12/19

Movie Mob- 9am ET/PT

Reel reviews from real people — it’s the first show that lets you be the critic. Video bloggers are pitted against each other in head-to-head movie reviews. This week, citizen pundits, aka The Mob, give their no holds barred reviews of Avatar. Host Travis Oscarson asks the fans with webcams if Avatar is more Cameron gold or if Avatar will be a near half-billion dollar flop?

About REELZCHANNEL

REELZCHANNEL - TV About Movies® features entertaining original programs that offer a fresh perspective on movies. REELZCHANNEL is carried via cable and satellite on DirecTV (channel 238) and DISH Network (channel 299) reaching more than 46 million homes nationwide. Local channel information is available on www.reelzchannel.com/watch Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, N.M.

For more information, please contact us on the REELZCHANNEL Media Line

877- REELZTV (733-5988) / pr(at)reelzchannel(dot)com

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Contact Information Aaron Martinez

ReelzChannel, LLC

http://www.reelzchannel.com

505-212-8762

REELZCHANNEL Media Line

877-733-5988

Job Median to Leverage Social Networks for Professional Purposes

Job Median to Leverage Social Networks for Professional Purposes

Today the popularity and connective power of social networking websites is old news, but a new company is adding innovative meaning to the social networking web scene.

Denver, Colo. (PRWEB) December 9, 2009 -- Job Median, the first of its kind Web 2.0 service that utilizes online social networks to connect people to the professional world, is harnessing the power of such networks to help a generation of job seekers find careers through direct personal connections.

By linking sites like Facebook, LinkedIn and Twitter, Job Median can connect individuals to companies through people they already know. The so-called six degrees of separation that is so well known in the business world can now be applied to what has already become an everyday activity for millions of people worldwide; searching for old high school pals, re-establishing long-lost connections, and job searching all rolled into one. Unlike existing social aggregators, Job Median will allow users to find powerful connections across multiple networks, positioning JobMedian.com to be the leading tool for facilitating employment connections. “Exponentially increasing the power of your Rolodex that’s where the value comes from,” said founder and CEO of Job Median, David R. Sutton.

With Sutton’s vision for expanding the world of social networking into a business driven climate, he hopes Job Median will be the next step for these social networking websites; a more personal and reliable way for a generation of job seekers to find permanent positions at their top wanted companies. By using the Job Median search engine and its patent pending method, which capitalizes on the secondary agreements between JobMedian.com and online social networks, Job Median can bring together all networking connections through these websites and summarize all information necessary to benefit a job seeker in their career-building process. The ultimate goal of JobMedian.com is to establish online social networks as legitimate tools of the business world. Job Median is positioned for the wide demographic of online social network users both for job seekers and for business-to-business purposes. The demographic of the business-to-business users is seen as having great potential as users will be able to utilize the same free service to dramatically expand their professional network connections.

Like other social networking sites, Job Median will include a messaging service and will allow users to view others’ profiles, network connections and add other networks to search criteria. A typical user’s demographics are: students, graduates, and unemployed or already employed but seeking a higher or better-paid position.

Limitations of the site are also similar to those found in popular social networking sites. There is a level of privacy that allows for users to make business connections without revealing their full personal social network profiles.

Sutton’s job-seeking campaign doesn’t stop there. Additionally, Job Median plans to develop a licensed program that monitors students and alumni’s social networks for college and university career centers with the goal of becoming a definitive source of alumni information for major universities across the globe.

“Anything to get you ahead of the pack is helpful especially in this economy,” said Sutton. According to Job Median’s executive summary, the time schedule for its release was very short due to the world’s current economic conditions. With its recent launch, the company will be able to capitalize on the obvious need for resources to find employment. “Maintaining the competitive advantage of providing actual contacts that the user knows and allowing them to e-mail their respective candidates appropriately, gives the user immediate satisfaction in knowledge that they have a legitimate source within the company they are seeking to contact,” the summary states.

Job Median’s short-term revenue will be earned through an ad-based revenue stream provided by Google’s ad serving platform, AdSense. Job Median plans to develop and manage its own inventory of advertisers with the help of a third-party service. Additional ad revenue will be earned from sponsors looking to advertise upcoming networking events and/or job fairs. Long-term revenue will be supported through the licensed program that will be offered to the universities and colleges.

W: www.JobMedian.com

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Contact Information David Sutton

Job Median

http://www.JobMedian.com

303.887.9300

Zuji.com Adopts KENSHOO Platform for Search Engine Marketing Optimization to Maintain its Position as the Leading Online APAC Travel Agency

Zuji.com Adopts KENSHOO Platform for Search Engine Marketing Optimization to Maintain its Position as the Leading Online APAC Travel Agency

Zuji.com will leverage KENSHOO Search to reach customers via search engine marketing across Asia and Oceania with RealTime Technology.

(PRWEB) December 8, 2009 -- Zuji.com, the number one online travel agency in Asia and Oceania, has announced that it has chosen KENSHOO™ Search as their search engine marketing technology platform. KENSHOO Search is an end-to-end SEM management and optimization platform that offers market leading scalability and automation capabilities.

“After reviewing the field KENSHOO Search was the only platform that could solve all of our problems and offered the most upside for ROI maximization. Not only did Kenshoo cover the basics but they offered more advanced features like tracking integration and conversion attribution. We can now automate the targeting of different regions based on the deals and inventory that we have available, including placing pricing and promotion text into our ads. We are very excited to get started on KENSHOO Search.” – Adam Sullivan, Head Digital Marketing, Asia Pacific at Zuji.com

Zuji.com is the award winning online travel agency that offers online booking and reservation services for airline tickets, hotels, cars, packages, insurance and travel activities. Zuji.com was looking for an SEM platform that would help them better reach their multinational customers. KENSHOO Search provided the most robust platform that supported multiple languages and currencies while giving the Zuji.com online marketing team the abilities to manage and automate region specific campaigns. Using the RealTime technology built into KENSHOO Search. Zuji.com will be able to directly link their inventory into their search marketing campaigns with automated targeted for different regions.

“We are proud to add Zuji.com to our customer portfolio, they are great brand name and their award winning service speaks for itself. Zuji.com faces a lot of complex issues with their SEM campaigns due to rapid changing nature of the travel market and their international portfolio of website. We plan to help them gain control of their SEM management and then optimize through intelligent automation to expand their reach and increase ROI.” – Andrey Shirben, Kenshoo Partner and Head of APAC Region.

Zuji.com will work with Beyond Media Global, a Kenshoo Regional Partner, to service and support their search marketing program as it grows and expands. Headquartered in Hong Kong, Beyond Media Global provides businesses with internet marketing strategy and services with a focus in Greater China and Asia Pacific.

About Kenshoo

Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO™ Search, the end-to-end search marketing platform that boasts industry depth of features, scalability, and automation technology . Built utilizing the Quality Management™ approach, KENSHOO Search enables marketers to optimize every aspect of their campaigns to achieve maximum ROI. Kenshoo's automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages such as KENSHOO Omnicom, Zappos, Hitwise, TextBooks.com, iREP, LinkShare, and PetCo. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.

About Zuji.com

Located throughout Asia Pacific, ZUJI has a network of online travel sites in Australia, New Zealand, Hong Kong, India, Korea and Singapore. ZUJI is part of the Travelocity family of companies globally, and owned by Sabre Holdings, a world leader in travel commerce. Travelocity is committed to being the traveler's champion -- before, during and after the trip - and provides the most comprehensive and proactive guarantee in the industry. This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world with annual gross bookings of more than U.S. $10 billion. Travelocity also owns and operates: Travelocity Business for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel.

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Contact Information Ariel Rosenstein

Kenshoo

http://www.kenshoo.com

+972-3-746-6500

topseos.com Ranks WebiMax as #2 SEO Company for December 2009

topseos.com Ranks WebiMax as #2 SEO Company for December 2009

WebiMax ranks highly in many topseos categories this month, including Search Engine Optimization.

Plymouth, IN (PRWEB) December 7, 2009 -- WebiMax ranks as #2 Best Search Engine Optimization Company (http://www.topseos.com/search-engine-marketing-companies/search-engine-optimization/) for December 2009. The company is a high-ranker in many other categories for topseos including PPC Management, Social Media Optimization and Landing Page Optimization.

WebiMax is located in Mount Laurel, NJ and partners with companies ranging from small businesses to Fortune 100 clients. Its owner, Ken Wisnefski, is an experienced web entrepreneur who has built several successful online businesses and is featured on CNN as an online marketing consultant.

“Webimax delivers innovative online marketing, e-commerce, web development and database driven solutions for our clients through the aid of our proprietary technology and industry experience. Our goal is to provide our clients with the highest level of service and to truly partner with our clients to help improve their businesses,” explains WebiMax on topseos.com.

WebiMax’s success is one of the most remarkable things about the company as it was just established in 2008. Wisnefski’s expertise has sent his past and present companies, and himself to the top of many prestigious lists. Search Engine Optimization is topseos’ most notable category, and WebiMax has already conquered other competitors on the list.

WebiMax has the tools and the knowledge needed to improve businesses in many areas, particularly as the Best Search Engine Optimization Agency (http://www.topseos.com/rankings-of-best-search-engine-optimization-companies) for December 2009.

For more information on WebiMax, visit www.webimax.com.

Follow topseos.com on Twitter: http://www.twitter.com/_topseos_.

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Contact Information Jeev Trika

800-874-2458